Simpsons Attorneys is a family run business that has been protecting their clients for more than 20 years. The company recently decided that they need to up their game and relaunch their brand. The brand has always been solid, masculine and dependable. However, with the introduction of two female directors, the company felt their old logo was no longer in line with their company’s identity.
We were tasked to rebrand Simpsons Attorneys by taking the key aspects of their brand and recreating these features in a fresh and unique logo. The new logo needed to retain the company’s past while embracing the future of law in South Africa. The logo needed to set the Simpson’s brand apart from their competitors while maintaining a sense of respectability.