You will be taken through how to setup and utilize the platforms step-by-step. You will also be introduced to tips and tricks on how to run a successful online marketing campaign. All the workshops are about 2-3 hours.
We kick start the workshops with Facebook, a social networking platform we all know and ‘like’. We then move onto the elephants in the room, Twitter and LinkedIn. Lastly, we have MailChimp, a quirky eNewsletter system that is simple to use and for small businesses, free.
We also will be doing private workshops. If you are interested, please email Afsana: firstname.lastname@example.org to arrange a suitable time.
Inbound Marketing: eMarketing with Social Media
An introduction on how to use Social Media efficiently to market your brand (personal or professional). Key focus areas: Build>Engage>Amplify Understanding the value for inbound marketing. Identifying and communicating with your target market. The online language. How to run a creative campaign, integrating all social media platforms. Creating awareness. Developing engaging content. Nurturing relationships. Using STATS to develop content for the future. Maximising exposure.
Facebook is by far the most popular social media network. Launched in 2004, it now has over a billion users. More than 900 million objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 community pages, groups and events. (source: http://www.facebook.com/press/info.php?statistics). It works with the concept of receiving approval through ‘likes’, thus giving the user the ability to comment on posted content.
Twitter is a micro-blog website that allows you to post content with a limit of 140 characters, instantly. It is an excellent source of current information. Keep in the loop with trendy topics happening at this moment and let other’s know ‘What’s happening?’ Twitter has over 200 million users and growing.
Google is at the forefront of digital communication, why not be part of it? They use web 3.0 technologies, which means that information shared to you will be of relevant and interesting to you. The inviting interface will allow you to manage basic day-to-day activities.
LinkedIn is an excellent platform for those who prefer a more professional environment in relation to Facebook. It allows you to form ‘connections’ and ‘recommendations’ much like the real world of business relations. Within the Company Pages, you may posts updates, events and promotions.
Email marketing – MailChimp and Wufoo
Integrate and easily manage your eNewsletter campaigns and forms.