Afsana Khan – Endor Media & Events (Founder/Brand Therapist)
Afsana holds a B.A in Film and Media Production from UCT. She has been working for a number of years in advertising, adopting various skills in web and graphic design, online marketing, artist and event management.
She currently heads Endor Media & Events as well as lecture senior production students at UCT and 2ko International.
Her passion for all things digital stems from the ideal of a paper-free world. Although business cards and postits will always be a necessity, she encourages businesses and green-minded people to tweet, IM and post to communicate their brand.
Afsana will be joining us as a ten minute speaker to discuss why brands and businesses should get onto Facebook, Twitter, and other social media platforms in order to increase their consumer reach.
Inbound Marketing: eMarketing with Social Media
An introduction on how to use Social Media efficiently to market your brand (personal or professional).
Key focus areas: Build>Engage>Amplify
- Understanding the value for inbound marketing.
- Identifying and communicating with your target market.
- The online language.
- How to run a creative campaign, integrating all social media platforms.
- Creating awareness.
- Developing engaging content.
- Nurturing relationships.
- Using STATS to develop content for the future.
- Maximising exposure.