Marketing your business can be a difficult and often confusing process. Here are some great tips to that can help.
Let’s just accept the idea that being an entrepreneur isn’t easy. The constant connection to your business through a web of interconnected issues and challenges keeps even the most batted hardened entrepreneur up at night. There will be months where you have little or nothing to your name, times when you just want to quit and move back into the tedious existence of stable corporate life. But this would sacrifice the very essence of what it means to be an entrepreneur. The ability to choose.
Being an entrepreneur allows one the power of choice. It allows one to break free from your natural default setting of day in and day out existence. As an entrepreneur, each day can be a wonderful adventure, the choices are endless.
Whether you’re designing a brand new site or updating your old one, keeping up with design trends is a must. We’ve read up on David King’s design trends for 2014.
Here they are:
Design for a range of different screen sizes
Designing for mobile phones these days is just as important as designing for desktops. Start designing for a small mobile screen first, and then for more wider screens. Use a responsive design on your website so it will suit a range of different screen sizes.
If Google can not find you, no-one can. We can help develop a solid SEO (Search Engine Optimisation) plan for your business.
Search Engine Optimisation. It allows search algorithms (mainly by Google) to find and index your website. It is indexed by relativity of content in relation to the search. There are many wants to assist this process, for example:
Write content which contains “keywords”; or, include meta data in the whole website as well as per page.
Social Media has been attracting tremendous attention globally and its feats are remarkable. It has connected millions, captured audiences of the high statured business people and tech savvy teenagers and some believe has it has sparked revolutions and overthrown regimes. If Facebook were a pie, you would be missing out if you had not taken a piece.
Google is the dominant search engine on the web today.
‘Nuff said.
Why?
People opt for Google, because they are confident that the results they find will be from the best sites online. How can they be so sure? How did Google build this fortress of trust that lead to 3 million searches per day and growing? The answer is – page rankings.
By creating effective call-to-action in your internet marketing you can drive your business to get every potential client clicking on your page! Telling people what to do seems easy enough. If someone is sick tell them “Go to Doctor Swindon”! If someone’s hungry you tell them “Go eat a burger!” This becomes a lot more complicated when the person receiving the command gets orders from over a billion other sources. This may be the problem your site is experiencing.
Another ingenious invention by Google, when will it end! Fortunately not anytime soon.
What is it?
Google drive acts like an external drive where folders of all documents and media can be kept on the web and on your computer or any mobile device. You can access Google Drive and edit presentations, documents, set up events and share this information and have others comment on it while you’re busy. You can include media such as videos, photos, PDFs and your Google Docs to Google Drive.
Amazing opportunity to give a presentation to a group of first year entrepreneur students at Sierra Nevada College. I chatted mostly around marketing of one’s brand and online marketing.
