VIDEO: Sometimes, it’s the Little Things That Count (even if you’re as big as Microsoft)

We’re all about smart ways to build your brand. Sometimes it’s through positive interactions online, sometimes through associations and sometimes through the content, campaigns or personas you share or create.

Well, Microsoft just got the “content” part right by telling the story of one of the most-viewed image on computers (that doesn’t include a cat doing something funny). 

They told the story of “bliss”.

Even Mac fanboys will recognize the image (from school screens, conference rooms or Mom and Dad’s place). It’s the Windows XP desktop wallpaper. Green hill. Blue sky. Pretty clouds. Ringing any bells (see below if it isn’t)? Well, as of April 8, Microsoft will no longer support Windows XP. And Bliss isn’t being carried over to Windows 8.

No big deal, right? Well… not unless you make it one.

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5 Things Social Media Can Do For Your Business

Too often, we treat social media the way we treat advertising.

We “market”, treating each post, tweet or update like an ad. In doing so, we miss the primary benefits of a social media presence. Social media can do incredible things for your business, big or small, and the following are just 5 examples.

#1 – Turning “the interested” into “the advocate”

The entire concept of social media is “conversation” – almost all sites (especially Twitter and Facebook) are built on the idea of two-way communication, which means simply posting is missing the point. By actively monitoring comments, likes, retweets etc. on your social media profiles, you will discover an ability to directly interact with the people who like your brand.

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