We’re all about smart ways to build your brand. Sometimes it’s through positive interactions online, sometimes through associations and sometimes through the content, campaigns or personas you share or create.
Well, Microsoft just got the “content” part right by telling the story of one of the most-viewed image on computers (that doesn’t include a cat doing something funny).
They told the story of “bliss”.
Even Mac fanboys will recognize the image (from school screens, conference rooms or Mom and Dad’s place). It’s the Windows XP desktop wallpaper. Green hill. Blue sky. Pretty clouds. Ringing any bells (see below if it isn’t)? Well, as of April 8, Microsoft will no longer support Windows XP. And Bliss isn’t being carried over to Windows 8.
No big deal, right? Well… not unless you make it one.