Too often, we treat social media the way we treat advertising.
We “market”, treating each post, tweet or update like an ad. In doing so, we miss the primary benefits of a social media presence. Social media can do incredible things for your business, big or small, and the following are just 5 examples.
#1 – Turning “the interested” into “the advocate”
The entire concept of social media is “conversation” – almost all sites (especially Twitter and Facebook) are built on the idea of two-way communication, which means simply posting is missing the point. By actively monitoring comments, likes, retweets etc. on your social media profiles, you will discover an ability to directly interact with the people who like your brand.