To create a brand is to create an identity.
A business identity, like your own personal identity conveys a sense of who you are, what your values are and which groups of people you aim to attract. The more defined your identity, the stronger your brand will be and the more you get what you want.
Because ultimately, your brand is what people notice first. In order to capture their attention and to sustain their interest, your brand needs to be unique, memorable, powerful, engaging, appropriate for your target market and flexible across different ranges of media, especially social media. But how do you make your business’s brand “social”?