Digital/Online marketing is the way of the future.
And can certainly help you in the tough tourism industry as the majority of your potential guests are looking online for the best accommodation and tours. Marketing in 2011 has changed drastically since the dawn of the digital age.
Thanks to innovative platforms such as Twitter, Facebook and MailChimp, you can now market your business to specific target groups. Digital/Online marketing is clean, eco-friendly, efficient and has that target-specific gem which your business requires to grow into a new target sphere or retain your current clients.